Children’s oral healthcare product specialist brush-baby introduced its innovative teether – Bobbie Bunny – at K & J 2024.
Two years in development, the dentally-specific teether has been created in-house with input from dental experts and parents to produce a game-changer product, not only offering teething comfort but aiding oral development of all baby teeth and assisting with a child’s cognitive, sensory and motor skills.
Soft and safe, made from BPA-free, food-grade silicone, size and shape have been carefully considered. The small, lightweight teether is easy for little hands to grasp, refining grip, manipulation, strength and hand co-ordination.
Bobbie’s unique shape offers ‘grab appeal’, with its ‘grip gaps’ and textured surfaces including Bobbie’s knobbly bristled ears, tail and foot pads/paws, offering many sensory experiences in one product which are crucial to neural development. Bendable to aid dexterity, offering tactile sensations and opportunities for tongues to explore, gums and emerging teeth to chew and motor skills development.
Incorporating play with functionality, the unique patent pending twist ‘n’ bounce feature, (just push Bobbie down and see him hop), helps teething become playtime, offering a welcome distraction and a dual-purpose product compared solely against teethers.
Far from ordinary, Bobbie Bunny has been designed with health and dental development at its core. Supporting oral hygiene and preparing gum tissue for the natural formation of teeth, massaging, soothing and cleaning tender gums and tongues, creating a clean environment for new teeth to emerge, but also familiarise a child with the earliest of introductions and sensations to toothbrushing.
Chewing on different textures strengthens muscles required for eating and speaking. The double-sided silicone ear and tail bristles are long enough to safely reach back teeth (molar) and front teeth (canines). Harder textured, firm-edged paw pads support later-stage molar teething but are tough enough to withstand biting from sharp canines.
Not just a pretty face, with its large eyes and a big smile, Bobbie Bunny’s features and joyful expression have been carefully considered, as research shows that infants’ brains respond more actively to happy faces which are deemed to be more stimulating and rewarding, helping with social bonding and communication.
Suitable for children from newborn to 3 years and designed with hygiene in mind, Bobbie Bunny is dishwasher and steriliser-safe. He can even be placed in the ‘fridge to offer additional cooling comfort.
Retailing at £16.99 (rrp) and launched in neutral colourways of Rose-Pink, Cappuccino-Grey and Eucalyptus-Green (chosen and named by the parental focus group.
As Dominique Tillen, Managing Director of brush-baby explains “Painful teething is often considered a rite of passage for both child and parent. But it doesn’t need to be.
Keeping the gum area clean from bacteria, food and milk deposits is key and providing a physical stimulus to soothe and massage sore gums is the answer.
You’re never too young for oral welfare. We believe that Bobbie Bunny crosses the divide of providing relief, entertainment and dental development. We’re looking forward to Bobbie Bunny becoming a firm favourite in many households.”
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For further information – please contact: Marian Greally. Brush-baby Ltd, marian@brushbaby.co.uk
Zum Pressefach von Brush-Baby Ltd.
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